Pricing SaaS products presents unique challenges—and opportunities—for product and marketing teams. In the past few years, I’ve had a hand in setting pricing for several successful SaaS products, including GoToMeeting, GoToMyPC, AppFolio, and ProductPlan. In the next...
This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking on lean market validation. For many first-timers with great ideas, the process is exciting but also a bit intimidating. I believe that the tactics can...
It's a brave new world for pricing software-as-a-service products. Gone are the days of simply setting a per-seat fee and launching. How can you choose the best SaaS pricing model for your product? In this SaaS pricing series, I review lessons I've learned from...
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